Baykeeper IPA

Client: Anchor Brewing Company
My Role: Packaging Design and Art Direction of Illustration

Creative Directors: Megan Pilla & Garrett Patz Illustration: Jenna Rainey
Design Team: Brett Jorgensen & Tiffany Le
Work produced at Envoy

Our team was tasked with evolving Anchor Brewing Company’s visual language while retaining the strong connection to their heritage. We honed in on their signature banner, tightened up the typography and established a platform for illustration, creating an extendable system for their current beers as well as future releases. Anchor Brewing Company has since redesigned their identity and packaging with a more modern perspective.

This limited edition beer was born of a collaboration between Anchor Brewing Company and Baykeeper, a local nonprofit environmental advocacy organization that works to protect the San Francisco Bay. In the spirit of collaboration we worked with illustrator Jenna Rainey to create a unique portrayal of Baykeeper’s patrol boat that highlights the organization’s work. As a bay area native this project was an honor to be involved in and raise a glass with a delicious brew.