Brandt Beef Identity

Client: Brandt Beef
My Role: Identity and Packaging Design

Creative Directors: Megan Pilla & Garrett Patz 
Designers: Tiffany Le
Work produced at Envoy

Brandt Beef takes immense pride every part of their process that they’ve honed and perfected over generations of raising cattle. They needed an identity that truly spoke their expert love for the craft that is also rooted in their family business and rich heritage. A reimagined logo with custom letterforms that is both modern and traditional set the tone for their new style. An elevated color story of vintage black, putty and harvest gold bring a feel of luxury and quality deserving of their products. A range of brand badges tell the story of the expert care put into everything that they do, from the way they raise cattle to how it shows up perfectly on people’s plates.