24/7 Life

Client: 7/11
My Role: Logo Design

Creative Director: Megan Pilla & Garrett Patz
Work produced at Envoy

7/11 created a new private label brand, 24/7 Life, for their everyday essential products. Visually it needed to stand on its own while remaining connected to the core 7/11 brand. The result is a flowing, friendly hand-drawn mark that feels both fresh and confident. The numerals reference the parent brand with their divided letterforms while remaining a unique mark. The brand has been established in both national and international markets, appearing on all 24/7 Life packaging and products and bringing vibrancy to every aisle.