Avela Identity

Client: Avela
My Role: Identity Design

Creative Directors: Megan Pilla & Garrett Patz 
Designers: Colleen McGahey & Kristen McKellogg
Work produced at Envoy

 
 

Avela is democratizing the power of ketosis by creating the most accessible way to raise blood BHB levels. The design language brings this purpose to life with openness, optimism and confidence in the expanding journey to reach your full potential. 

The Avela logo is built from an approachable typeface, a customized ā€˜Lā€™ letterform and an icon of upward momentum that symbolizes the ingredient and the positive impact it makes. The icon expands as a symbol of the journey to your full potential and the path to ketosis. Avela acts as a key building block to help you move forward on that journey.

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Putting Your Health In Your Hands

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A New Brand For A Global Powerhouse