Kor Shots

Client: Kor Shots
My Role: Identity Design, Photography Direction and Website Design

Creative Directors: Megan Pilla & Garrett Patz
Photography: Steven Lippman
Packaging Design: Brett Jorgensen
Website Design: Garrett Patz
Work Produced at Envoy

The refreshed identity for Kor Shots focused on creating an ownable look strongly connected to their brand purpose of “your health, your way, every day”. We visualized choice through hands reaching to pick the juice shot needed at that moment. A fresh and vibrant green brand color represents whole health coming together. Open space and color flows connect to the packaging and allows the products to stand out—bringing both a confident and energetic feeling to the brand. The identity design included a website redesign focused on mobile traffic and robust photography direction to build out the brand.